source: https://xkcd.com/1976/
Building an online brand on Twitter can feel a bit like trying to keep a conversation going: you’re sharing great insights, providing tons of value, but no one seems to be taking the conversation to the next level. You’re showing up, posting consistently, and even getting new followers - but sales? Not so much. It’s a frustration so many people experience when trying to monetize their Twitter presence. But what if I told you there’s a simple, underused tactic that could change all of that? It’s a method almost no one talks about and yet, it’s incredibly effective.
Today, we’re diving into this tactic, and it’s so easy to implement that you could start seeing results within days.
What’s the Secret Tactic? Welcome New Followers in Their DMs!
Yes, that’s right. The tactic that’s going to change the game for you on Twitter is simply welcoming your new followers directly in their DMs. This might sound too simple, but here’s the thing: it works because it builds relationships. When a person follows you on Twitter, that moment is when they’re most engaged with your content and your brand. They just decided, “Yes, I want to hear more from this person.” Reaching out to them in that moment, with a warm, personal DM, can turn a passive follower into an active lead.
Why This Tactic Works
When people follow you, they’re showing that they’re interested in what you have to say or offer. They might even be actively looking for the type of expertise or products you offer, but they haven’t committed yet. By sending them a friendly, welcoming DM, you create a personal connection that starts a conversation, turning curiosity into engagement. And engagement, as you know, is the key to creating conversions.
The Psychology Behind a Warm DM Welcome
Why does this work so well? It’s rooted in simple human psychology. Imagine you’re in a store, looking at different products. If a store employee welcomes you and offers help, you’re more likely to engage than if you were left alone. Twitter is no different. People like to be seen and appreciated.
This DM welcome doesn’t have to be salesy—in fact, it shouldn’t be. You’re not pitching them right away; you’re starting a genuine conversation. This lets you do two crucial things:
- Build a Connection – A personal message makes people feel valued. In a world of standard responses, a real message stands out.
- Gather Insight – Asking them about their goals or what brought them to Twitter helps you understand what they need, which can lead naturally to offering your solution (without forcing it).
And here's the thing: you can automate the first welcome message to start the conversation with our tool. From then on, you can pick it up manually to talk to the people who respond. This means you free yourself off the heavy lifting - sending hundreds of DMs - and only focus on the part that requires a real human being.
Step-by-Step Guide to Crafting an Effective Welcome DM
1. Keep It Friendly and Warm
The tone you use should feel natural and friendly, like you’re talking to someone at a coffee shop, not a client in a meeting. Avoid sounding too formal or too casual—strike a balance that matches your brand. Here’s an example:
“Hey [First Name]! Thanks for following! 😊 I’m curious, what are you hoping to get out of Twitter? Anything specific you’re working on?”
2. Make It Relevant to Your Brand
If your Twitter account is about digital marketing, you might ask them about their current challenges with growing an audience. If it’s about personal finance, you might ask what financial goals they’re working toward. This adds value to the conversation and shows that you’re genuinely interested in their journey.
3. Ask an Open-Ended Question
The secret to keeping the conversation going is to ask a question that invites a thoughtful response. Here are a few ideas for open-ended questions you could use:
- “What’s the biggest thing you’re working on right now?”
- “How’s your Twitter journey been so far? Any goals you’re aiming for?”
- “What inspired you to get into [their area of interest]?”
Asking questions like these naturally leads to a back-and-forth exchange, building rapport and helping you understand their needs.
How to Keep the Conversation Going Without Being Pushy
One of the common concerns with sending welcome DMs is that people worry they’ll come off as pushy. But here’s the good news: when you keep the focus on your new follower and their needs, it won’t feel salesy at all. Here’s a few ways to ensure that:
- Listen Actively: When they respond, acknowledge what they’ve said and ask follow-up questions based on their answers.
- Be Helpful: Offer insights or resources related to their interests or goals, if you have any. This could be a blog post, a free guide, or a tweet you think they’d find useful.
- Stay Casual: Avoid pitching anything unless the conversation naturally leads to it. Focus on building trust first.
Example DM Conversations That Lead to Sales (Without the Hard Sell)
Scenario 1: Personal Connection That Turns Into a Sale
You: “Hey Sarah! Thanks for following. 😊 Are you working on any Twitter goals at the moment?”
Sarah: “Yes! I’m actually trying to build a presence for my new coaching business.”
You: “That’s awesome! What type of coaching do you do? I have some experience with that if you need any tips.”
Sarah: “Oh really? I do career coaching. Do you think Twitter’s good for that?”
You: “Absolutely! I even have a quick PDF guide on building a Twitter audience if you’d like it.”
Scenario 2: Connecting Over Shared Goals
You: “Hey Alex, thanks for the follow! Out of curiosity, do you have any specific goals on Twitter?”
Alex: “I’m just trying to learn from people who are good at personal finance.”
You: “Nice! I actually tweet a lot about that. Let me know if you ever want specific advice—I love chatting about it.”
Key Benefits of Sending a Welcome DM to Every New Follower
- You Build Genuine Relationships: The personal connection you create isn’t just for sales; it’s also about building a network of people who trust you. People are more likely to refer others to you if they feel they know you.
- You Stand Out from Other Brands: Many people don’t take the time to reach out to followers, so doing this makes you memorable and gives you a reputation for approachability.
- You Learn What Your Audience Actually Wants: By talking to your followers, you get insights into their struggles, goals, and needs. This information is gold when it comes to crafting new content, products, or services.
- You Turn Passive Followers Into Engaged Leads: DMs help transform followers from passive observers into people who actively engage with you. And more engagement equals more sales potential.
FAQs About Welcoming Followers in the DMs
Q: Isn’t this time-consuming?
A: You can automate sending the initial welcome DM with LeadzFindr. Only following up requires your time. So LeadzFindr takes over the heavy lifting and you can efficiently follow up with people who answered.
Q: Will people think I’m spamming them?
A: No, as long as you’re genuine and not pushing sales right away. Keep the focus on their interests and needs, and it’ll come off as friendly, not spammy.
Q: I don't get that many followers every day, is there a solution?
A: Yes, absolutely. The fast way to get a lot of organic followers daily is here (this option is more pricey). The budget friendly option to grow your account is here.
Final Thoughts: Get Started Today
Building a brand on Twitter can be tough, especially when you’re struggling to turn your audience into leads. But by simply welcoming each new follower with a warm, open-ended DM, you can start conversations, build real connections, and ultimately drive more sales. It’s an easy but powerful habit that can set you apart in the crowded Twitter landscape. So, why not start today? Send that first DM and see where it leads!
And if you'd like to put your warm welcome messages on autopilot to focus on other important tasks in your business (or to have a life)
Try this (click here)