Oh yes! This is one of the biggest advantages of the DM outreach strategy. You can start from day 1 on social media and get in touch with your ideal client right away.
Building an audience takes time and effort until you'll see some results. Having said that, lots of very big accounts still struggle with inconsistent sales if they rely on inbound marketing via their content only. You can get ahead of them - and from the outside it's not even visible because they can't see your successful DM campaigns.